Clik here to view.
Social media and thought leadership: The virtuous circle for B2B marketing
As B2B marketers invest more money and time in both thought leadership and social media, they risk missing a great deal of potential benefit they can achieve by bringing the two together in a holistic...
View ArticleClik here to view.
Can corporate journalism work?
Read an interesting post by Ike Pigott today (thanks Amber) suggesting that as mainstream journalism continues to shrink, struggling journalists should consider jumping to the dark side and plying...
View ArticleThe lure of cheap content in B2B marketing
An article in MediaWeek on content mills like Demand Media and Seed.com got me thinking about the dangerous lure of cheap content in B2B marketing. The goal of the content mills is to crank out a huge...
View ArticleClik here to view.
Editorial strategy: Why do B2B customers need your information?
A new report from the always excellent Project for Excellence in Journalism got me thinking a bit differently about thought leadership and content marketing and marketing as media. We all know that...
View ArticleClik here to view.
Two cheers for Eloqua’s new Content Grid
Actually, I think Eloqua’s new Content Grid is fabulous: it crams a complex story and a lot of information into an easy to understand infographic on a critical topic for B2B and solutions marketing....
View ArticleClik here to view.
B2B marketing as media: Six ways to think like an editor
B2B marketers in great numbers have jumped on the content marketing bandwagon and embraced the idea that marketing needs to be more like media. We have to focus on providing “readers” and “viewers”...
View Article
